Be International, not to be confused with the Islam brothers’ Be Rules, is an MLM company based out of Malaysia.
Be International was launched on or around 2017. The company offers products spanning a wide range of MLM niches.
Heading up Be International are co-founders Ir. Lee Suet Sen, Ho Huey Chuin and Karen Leong.
Be International provides vague corporate bios for each co-founder, not going into specifics of their MLM histories.
Ir. Lee Suet Sen, Ho Huey Chuin and Karen Leong all made names for themselves in Elken Global.
Elken Global, founded in 1995, was in decline around the Be International launched.
BehindMLM attempted to review Elken in May 2020, only to find it appeared to have collapsed and been gobbled up by ByDzyne.
Elken Global still has a website up but there’s nothing going on (our May 2020 report was open-ended).
Read on for a full review of Be International’s MLM opportunity.
Be International’s Products
Be International’s website details four product branding categories:
- Belixz – nutritional supplements and weight loss
- Aulora – clothing and personal care
- Beyul – fermented soy bean paste based personal care products
- Beyang – laundry detergent and coffee
Be International’s Belixz product line includes:
- Shiruto – “a high-potency fermented wheat extract (IP-PA1) combined with synergistic nutrients including Vitamin C and Beta-glucan”, retails at RM286 for a box of 30 single-serve sachets
- Befil – “all the necessary nutrition and overall well-being goodness with a holistic formulation”, retails at RM354 for a box of 15 single-serve sachets
- Zencoso – “naturally fermented for 8 years to activate the goodness of 98 plants”, retails at RM634 for a 150 g bottle of chewable balls
- Maqnifiq – “a proprietary formulation with natural ingredients that combines with collagen as well as botanical mix berries together with rosemary and grapefruit extract”, retails at RM254 for a box of 30 single-serve sachets
- Slendez Meal – “a completely balanced meal replacement that provides you with carbohydrates, protein, fat and fiber as well as a comprehensive blend of vitamins and minerals”, retails at RM186 for a box of 15 single-serve sachets
- SlendGlow – “made from 11 types of scientifically tested natural herbs, SlendGlow complements your weight management program”, retails at RM248 for a box of 30 single-serve sachets
- Aulora Pants with Kodenshi – “imported directly from Japan, AULORA PANTS with Kodenshi is a new generation of high-quality compression garment”, retails at RM886 to RM922 (womens) or RM922 to RM958 (mens) depending on sizing
- Aulora Basic Top with Kodenshi – “designed using the patented Kodenshi Fiber from Japan, which integrates ultra-fine ceramics into each yarn to help maintain body temperature, ensure maximum breathability, and provide optimum comfort”, retails at RM478 to RM550 depending on sizing
- Aulora Socks with Kodenshi – “designed using Kodenshi Fiber and help absorb the wearer’s temperature while providing the right amount of gentle pressure for holistic and comfortable support”, retails at RM118 (womens) or RM154 (mens)
- Aulora Panties and Boxers with Kodenshi – “a synergistic combination of comfort and style”, retails at RM238 to RM334 depending on sizing
- Aulora Oil + Aulora Board – product listed but page broken at time of publication
- Aulora Charcoal Rejuvenating Handcrafted Soap – “this handcrafted artisan soap is purely natural and toxin-free”, retails at RM34 a bar
- Aulora Pearl Moisturizing Handcrafted Soap – “this soap helps rejuvenate the skin from within and brighten your complexion”, retails at RM34 a bar
- Aulora Shea Butter & Milk Nourishing Handcrafted Soap – “basic ingredients that not only soothe the skin, but hydrates it with nutrients from milk and shea butter”, retails at RM34 a bar
- Aulora Feminine Foam Wash – “specially formulated to enhance your feminine hygiene experience”, retails at RM110 a bottle
Beyul are a range of personal care products that contain fermented soybean paste.
Be International claims its beyul key ingredient helps
maintain a youthful skin and at the same time an excellent food especially for detoxification and help to reduce flu.
- Beyul Hydrating Foam Cleanser – “cleanse all of the impurities on your skin from within and plant more hydration”, retails at RM194 for a 120 g tube
- Beyul Moisturizing Lotion – “refresh your skin while maintaining its normal pH level”, retails at RM218 for a 140 ml bottle
- Beyul Moisturizing Cream – “maintain your skin texture and appearance (and) protect it from harmful impurities”, retails at RM230 for a 70 g tube
- Beyul Moisturizing Mask – “enhance the hydration effect to your skin (and) help to reduce fine lines, wrinkles”, retails at RM218 for a box of ten masks
- Beyul Deep Care Moisturizing Cream – “this night cream was designed to cater for normal and dry skin”, retails at RM254 for a 50g tube
- Beyul Repairing Spot Cream – “for sensitive skin users to treat local blemishes and acne induced by oily and combination skin type”, retails at RM194 for a 20 g tube
- Beyul Hydro Ampoule – “this exquisite ampoule was created to provide instant and long-lasting skin hydration”, retails at RM794 for a box of seven 10 ml bottles
- Beyul Sunscreen SPF50 PA+++ – “will protect the skin from both UVA and UVB rays, at the same time it will maintain the moisture level of the skin”, retails at RM230 for a 50 g tube
The Beyul Hydrating Foam Cleanser, Moisturizing Lotion and Moisturizing Cream are marketed as a three-part routine.
- Delicate Laundry Wash – “a concentrated delicate liquid laundry with the perfect formulation of gentle and mild ingredients”, retails at RM66 for an 800 ml bottle
- Beyang Caffe – “formulated with the perfect blend of Arabica and Robusta coffee beans”, retails at RM39 for a box of fifteen single-serve sachets
Be International’s Compensation Plan
Be International’s compensation plan is heavily tied to rank.
Residual commissions are available, along with numerous rank-based bonus pools.
Be International Affiliate Ranks
There are twelve affiliate ranks within Be International’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Member – generate 1 to 3999 in accumulated GV
- Senior Member – generate 4000 to 7999 in accumulated GV
- Supervisor – generate 8000 to 11,999 in accumulated GV
- Executive – generate at least 12,000 in accumulated GV
- Ambassador – generate and maintain 200 PV and 2000 GV a month
- Sapphire Ambassador – maintain 200 PV and 2000 GV a month and personally recruit and maintain at least one Ambassador
- Ruby Ambassador – maintain 200 PV and 1600 GV a month and personally recruit and maintain two Ambassadors
- Emerald Ambassador – maintain 200 PV and 1200 GV a month and personally recruit and maintain three Ambassadors
- Diamond Ambassador – maintain 200 PV and 800 GV a month and personally recruit and maintain five Ambassadors
- Crown Ambassador – maintain 200 PV and 200 GV a month and personally recruit and maintain seven Ambassadors
- Senior Crown Ambassador – maintain 200 PV and 200 GV a month and personally recruit and maintain ten Ambassadors
- Double Crown Ambassador – maintain 200 PV and 200 GV a month and personally recruit and maintain fourteen Ambassadors
PV stands for “Personal Volume” and is sales volume generated by retail sales an an affiliate’s own orders.
GV stands for “Group Volume” and is PV generated by an affiliate and their downline.
Be International pays a commission on products sold to retail customers.
Retail commissions are calculated as the difference between the wholesale and retail price of products ordered.
Be International pays residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Note that Be International restricts residual commissions to Ambassadors and higher ranked affiliates.
Be International pays residual commissions on up to nine unilevel team levels.
Residual commissions across these six levels are only paid on Ambassador and higher ranked affiliate volume.
- Ambassadors earn 6% on level 1 (personally recruited Ambassadors or higher)
- Sapphire Ambassadors earn 6% on level 1, 5% on level 2 and 4% on level 3
- Ruby Ambassadors earn 6% on level 1, 5% on level 2, 4% on level 3 and 3% on level 4
- Emerald Ambassadors earn 6% on level 1, 5% on level 2, 4% on level 3, 3% on level 4 and 2% on level 5
- Diamond Ambassadors earn 6% on level 1, 5% on level 2, 4% on level 3, 3% on level 4, 2% on level 5 and 1% on level 6
- Crown Ambassadors earn 6% on level 1, 5% on level 2, 4% on level 3, 3% on level 4, 2% on level 5 and 1% on levels 6 and 7
- Senior Crown Ambassadors earn 6% on level 1, 5% on level 2, 4% on level 3, 3% on level 4, 2% on level 5, 1% on levels 6 and 7 and 0.5% on level 8
- Double Crown Ambassadors earn 6% on level 1, 5% on level 2, 4% on level 3, 3% on level 4, 2% on level 5, 1% on levels 6 and 7 and 0.5% on levels 8 and 9
The Performance Bonus is paid as a percentage of PV (includes purchases made by personally recruited affiliates), and PV totals of personally recruited affiliates.
Performance Bonus rates are determined by rank:
- Members receive a 5% Performance Bonus
- Senior Members receive an 8% Performance Bonus
- Supervisors receive an 11% Performance Bonus
- Executives and higher receive a 15% Performance Bonus
Note that Be International affiliates must maintain 60 BV a month to qualify for the full Performance Bonus.
If an affiliate generates less than 60 BV a month, they are only paid the Performance Bonus on their own personally generated BV (whatever the less than 60 amount is).
Be International takes 14% of company-wide sales volume and places it into the Ambassador Bonus.
The Ambassador Bonus is paid out to Ambassador and higher ranked affiliates based on “Ambassador Points”.
Ambassador Points are not explained in Be International’s official compensation documentation.
Ambassador Achievement Bonus
Be International takes 6% of company-wide sales volume and places it into the Ambassador Achievement Bonus.
There are two tiers of the Ambassador Achievement Bonus, split 3% equally.
To qualify for a share in the first tier, Ambassador and higher ranked Be International affiliates must generate 5000 GV a month.
To qualify for a share in the second tier, 10,000 GV a month is needed.
Note that the Ambassador Bonus restricts counted GV from downline Executive and lower ranked affiliates only.
Be International takes 25 of company-wide sales volume and splits it across seven Leadership Bonus pools.
The Leadership Bonus pools correspond with rank. It is paid out equally to Sapphire Ambassador and higher ranked affiliates.
- Sapphire Ambassadors receive a share in a 5% Sapphire Leadership Bonus pool
- Ruby Ambassadors receive a share in a 5% Ruby Leadership Bonus pool
- Emerald Ambassadors receive a share in a 5% Emerald Leadership Bonus pool
- Diamond Ambassadors receive a share in a 4% Diamond Leadership Bonus pool
- Crown Ambassadors receive a share in a 3% Crown Leadership Bonus pool
- Senior Crown Ambassadors receive a share in a 2% Senior Crown Leadership Bonus pool
- Double Crown Ambassadors receive a share in a 1% Double Crown Leadership Bonus pool
Note that once qualified for, pools continue to pay out even if an affiliate advances in rank.
I.e. Double Crown Ambassadors retain shares in the six lesser rank pools.
Be International takes 4% of company-wide sales volume and places it into the Development Fund.
The Development Fund is split between Ruby Ambassador and higher ranked affiliates.
Year End Bonus
Be International takes 2% of company-wide sales volume and places it into the Year End Bonus.
The Year End Bonus is calculated monthly but paid out annually to Emerald Ambassador and higher ranked affiliates.
Be International takes 3% of company-wide sales volume and places it into the Car Fund.
Diamond Ambassador and higher ranked affiliates can qualify for an RM7000 a month Car Fund bonus, paid for four years.
To qualify for a share in the Car Fund, Diamond Ambassador and higher ranked affiliates must recruit and maintain five Ambassador or higher ranked affiliates.
This qualification criteria must be met for three consecutive months to qualify for the Car Fund.
Note that despite its name, the Car Fund is a monthly cash bonus that can be spent on anything.
Be International takes 2% of company-wide sales volume and places it into the House Fund.
Crown Ambassadors and higher ranked affiliates can qualify for an RM6000 a month House Fund bonus, paid for twenty years.
To qualify for a share in the House Fund, Crown Ambassador and higher ranked affiliates must recruit and maintain seven Ambassador or higher ranked affiliates.
This qualification criteria must be met for three consecutive months to qualify for the House Fund.
Note that despite its name, the House Fund is a monthly cash bonus that can be spent on anything.
Joining Be International
Be International affiliate membership is RM60 in Malaysia.
Affiliate membership is also available in Singapore, Brunei, Hong Kong and Indonesia in local currencies.
As an MLM opportunity, Be International’s compensation plan clearly funnels the bulk of money to higher ranked affiliates.
They’ve basically come up with a bunch of rank restricted bonuses. There are so many of them that they have names that have nothing to do with the bonuses.
This wouldn’t be a problem if Be International was focused on retail sales.
Based on a number of factors, I’m pretty sure this isn’t the case.
For starters there are no retail volume requirements within Be International’s compensation plan.
Then there’s the reduced volume requirements as affiliates increase in rank.
This makes no sense – shouldn’t it be the opposite? The longer you’re in an MLM company the larger your retail business.
Instead Be International caps required personal sales volume at 200 and reduces required GV.
The idea is to rank as an Ambassador, then increase in ranks by recruiting Ambassadors.
You live off their generated sales volume, and this works as long as new recruits are being funneled into the system.
No doubt there are some Be International affiliates out there trying to retail the company’s products.
I know there are because I came across their marketing in researching this review.
The good news is as a potential Be International affiliate, ascertaining whether or not you’re being recruited into a pyramid scheme is easy.
To participate in the MLM side of Be International you have to rank as an Ambassador or higher.
Each Ambassador has to have accumulated 12,000 GV.
What you want to find out is how much of that GV was the affiliate’s personal sales. You’re looking for at least 4000 GV (I’m being conservative, factoring in downline retail).
Be sure to ask for evidence retail sales have been made. If you’re given the run around, remind your potential upline that they are required to keep retail documentation as per Be International’s Policies and Procedures:
The IBO shall maintain adequate internal controls and procedures to assure compliance with Anti-Money Laundering, Anti-Terrorism Financing and Proceeds of Unlawful Activities Act 2001 and the Direct Sales and Anti-Pyramid Scheme Act 1993 including but not limited to procedures to ensure that all transactions are accurately recorded and reported in its books and records to reflect truly the activities to which they pertain such as the purpose of each transaction and to whom it was made or from whom it was received.
If your potential upline has insignificant retail volume or claims retail sales or worse, can’t provide you with detailed information on their retail sales, run.
On the product side of things Be International’s offering is predominantly personal care focused. They seem to have just added some other lines to this range for the hell of it.
One of those lines is the Kodenshi garments.
I originally thought Kodenshi was a third-party manufacturer from Japan. Turns out it’s just a name for Be International’s in-house manufactured thermal compression gear.
Thermal compression gear is nothing special. There are a ton of options around, branded and unbranded. Slapping a “manufactured in Japan” label on your compression clothing doesn’t cut it.
Be International’s personal care and supplement range seems a little more thought out. Keeping in mind the market these products are being sold in though, do your homework on what is locally available.
The laundry wash and coffee seem entirely out place but sure, why not.
One thing I was expecting but didn’t find is the bombastically illegal medical claims that typically accompany any south-east Asian MLM company’s products.
Language-barriers could be at play but I didn’t come across anyone pitching Be International’s products as miracle cures.
The legitimacy of Be International’s MLM opportunity hinges on retail viability, which I’m not convinced is strong enough. Hence the lack of retail volume requirements (50% of the required 12,000 GV Ambassador bar would be great).
Check those numbers yourself as suggested and approach with caution.