Apex Financial operates in the cryptocurrency niche.
The company’s website domain is “theapex.app”, which was privately registered on January 12th, 2021.
Apex Financial provide a number of executives on their website. The only person who actually seems to exist is James Ward.
Rather than disclose ownership of Apex Financial, Ward has set himself up as Head of Marketing.
James Ward is the face of Apex Financial and hosts the company’s marketing videos:
James Ward (right) first popped up on BehindMLM’s radar in 2010, as the CEO of LGN Prosperity.
LGN Prosperity marketed travel vouchers, with each voucher generating a position in a matrix 2×2 cycler.
Following months of affiliates not getting paid, in mid 2011 LGN Prosperity morphed into LGN International.
This name-change brought on the addition of commissions paid on travel services booked through LGN.
LGN International eventually collapsed in mid to late 2013, with Ward heading up iBizWave as CEO and co-founder in early 2014.
In 2015 Ward launched 2SL Start Living, which saw him return to the travel MLM niche.
2SL Start Living was short-lived, prompting Ward to launch Pangea in 2016.
Pangea’s original business model was a matrix cycler hiding behind travel.
By early 2017 Pangea had collapsed. Ward rebooted Pangea with a new compensation plan.
The only material difference was the cycler expanded to three tiers, so it’s not surprising that Pangea 2.0 also didn’t last long.
In late 2019 Ward resurfaced with Sports Trading BTC, a crypto Ponzi scheme.
Sports Trading BTC collapsed by December 2019, prompting Ward to reboot the scheme as Global Credits Network.
As per website traffic charts provided by Alexa, Global Credits Network collapsed in or around April 2020.
In late June 2020 Ward launched his first smart-contract Ponzi scheme, Lion’s Share.
One can safely assume that the launch of Apex Financial means Lion’s Share has or is on the verge of collapse.
In an attempt to appear legitimate, Apex Financial bangs on about incorporation and having registered with the SEC.
For the purpose of MLM due-diligence, basic incorporation anywhere is meaningless.
Incorporation in jurisdictions chosen specifically for their lack of MLM securities fraud regulation is even more meaningless.
The BVI, Cyprus and Dubai are all scam-friendly jurisdictions.
To evaluate Apex Financial’s SEC regulation claim, I hit up the SEC’s Edgar database.
Apex Financial Institute filed a FORM D Notice of Exempt Offering of Securities on March 16th, 2021.
There is nothing about Apex Financial’s passive investment opportunity in this filing.
What the filing does confirm is James Ward is a co-owner of the company. Apex Financial’s other two owners are Jason Rose and Hitesh Juneja.
The last time we came across them Rose and Juneja were launching Rise Network. This was back in November 2019.
Rise Network’s website is still active, however Alexa traffic estimates reveal a collapse beginning mid 2020.
Why James Ward is the only Apex Financial owner mentioned on the company’s website (and even then Ward isn’t credited as an owner), is unclear.
Read on for a full review of Apex Financial’s MLM opportunity.
Apex Financial’s Products
Apex Financial has no retailable products or services.
Apex Financial affiliates are only able to market Apex Financial affiliate membership itself.
Apex Financial’s Compensation Plan
Apex Financial affiliates purchase AFT tokens from Apex Financial.
Apex Financial sells AFT tokens to affiliates at a 1:$1 exchange rate.
Once acquired, AFT tokens are parked with Apex Financial on the promise of advertised returns:
- Apex Rise – invest 500 AFT or more and receive 0.3% to 0.6% a day, paid over 90 weekdays
- Apex Scale – invest 2000 AFT or more and receive 0.4% to 0.7% a day, paid over 180 weekdays
- Apex Soar – invest 5000 AFT or more and receive 0.5% to 0.85% a day, paid over 360 weekdays
Note that for the duration of each Apex Financial investment contract, tokens are locked until maturity.
Apex Financial takes a 30% cut of returns paid out.
Apex Financial affiliates are able to withdraw AFT tokens to ethereum, bitcoin or litecoin through an internal exchange.
Apex Financial pays referral commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Apex Financial caps payable unilevel team levels at twenty.
Referral commissions are paid out as a percentage of funds invested into AFT tokens across these twenty levels as follows:
- level 1 (personally recruited affiliates) – 2.5%
- levels 2 to 5 – 1%
- levels 6 and 7 – 0.5%
- levels 8 to 14 – 0.25%
- levels 15 to 20 – 0.125%
Of the 30% AFT tokens paid out as daily returns that Apex Financial withholds, 90% are used to pay the Performance Bonus.
The Performance Bonus is paid using the same unilevel team structure as referral commissions (see above).
- level 1 – 25%
- levels 2 to 5 – 10%
- levels 6 and 7 – 5%
- levels 8 to 14 – 2.5%
- levels 15 to 20 – 1.25%
Joining Apex Financial
Apex Financial affiliate membership is free.
Full participation in the attached income opportunity requires a minimum $500 investment in AFT tokens.
Apex Financial solicits investment in bitcoin, ethereum and litecoin.
AFT token is a regular ERC-20 Ponzi shit token. These take a few minutes to create at little to no cost.
Apex Financial affiliates hand over bitcoin, ethereum or litecoin and receive worthless AFT tokens.
They park them with Apex Financial on the promise of advertised returns, also paid in AFT tokens.
Supposedly there’s trading going on behind the scenes to fund withdrawals, however in true Ponzi fashion no evidence is provided. At least nothing credible that can be verified (financial reports filed with regulators).
As such Apex Financial is able to pay withdrawals through its internal exchange, as long as there’s still new investment to steal.
Previous funds invested into Apex Financial are referred to as “liquidity”.
What happens if AFT loses value?
AFT is not a speculative token. It is staked at a stable value fixed at 1 USD per token. This value does not fluctuate and is underwritten by Apex’s liquidity.
No liquidity (invested funds to steal), no withdrawals.
Being a passive investment opportunity, Apex Financial constitutes a securities offering.
Neither Apex Financial, James Ward, Jason Rose or Hitesh Juneja are registered to offer securities in the US.
This is critically important, because Alexa currently estimates that 92% of traffic to Apex Financial’s website originates out of the US.
As with all MLM Ponzi schemes, once affiliate recruitment dries up so too will new investment.
This will see Apex Financial unable to pay withdrawal requests, eventually prompting a collapse.
The math behind MLM Ponzi schemes guarantees that when they collapse, the majority of participants lose money.
Apex Financial’s exit-scam of choice appears to be the public exchange route:
Where can I purchase Apex tokens?
Currently, Apex tokens may only be purchased from the official Apex website.
Upon achieving 100m tokens in active circulation, we will pursue token listing with major defi and non-defi exchanges.
This will see APT tokens hyped up and pumped, prior to listing on some dodgy exchange.
The initial pump will allow James Ward, Jason Rose and Hitesh Juneja to steal even more money by cashing out pre-generated APT tokens.
Top recruiters and early investors will also cash out as this stage.
What follows is the inevitable dump to $0, leaving the majority of Apex Financial affiliates bagholding yet another worthless Ponzi shit token.